The Larsen firm was founded in 1926 by Jens Reidar Larsen, a young Norwegian from Tromso, newly established in Cognac after his arrival in Bordeaux in 1919. Charmed by the inimitable atmosphere of this small town in Charente he soon came to appreciate the sophistication of the celebrated brandy to which the town gives its name. Having become an excellent connoisseur and driven by an innate business sense, he bought and developed the small Cognac company of Joseph Gautier before, despite many difficulties, successfully launching his own Larsen brand which was quickly recognised and appreciated by the Scandinavian market, particularly in Norway.  He married a Cognac girl with whom he had two children. The eldest, Jean, took over the family business in the 1960’s and built up the prosperity of the Larsen brand throughout the world. The third and present generation, Frédéric, Nicolas and Anne has now taken the reins of the family business. They have made Larsen and its trademark “Drakkar” a symbol of sophistication and quality, firmly rooted in ancestral tradition.  The Larsen firm: “Le Cognac des Vikings” S.A is a traditional family business and the entire capital remains the property of the family. This guarantees the continuity of traditions which are handed down through generations as indeed are the venerable brandies in the Larsen Company’s “Paradise” cellar.  In October of 2012, Rémy Cointreau (Paris:RCO) announced that it signed an agreement to acquire the entire share capital of Larsen, the Vikings’ Cognac.


Much of the information on this page was obtained directly from the House’s website.

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