Hennessy, the largest cognac house in the world is constantly innovating to maintain its market leadership. Founded by Irish immigrant Richard Hennessy in 1865, Hennessy commands approximately 40% of the world cognac market. Besides maintaing quality standards on its existing full range of quality products from its V.S. to Paradise Cognacs, Hennessy issues new cognacs from time to time. Hennessy also promotes its cognacs as versatile cocktail mixers.
Sales of cognac have been hitting record levels for the past three years. The popularity of Hennessy V.S, which has experienced 30% sales growth in the United States over the past three years has led the company to issue a warning that there may be shortages of its flagship cognac later this year. The increase in sales of Hennessy V.S. is due in part to its growing popularity as a mixer in Cognac cocktails.
The Bureau National Interprofessionnel du Cognac (BNIC) has also been reaching out to bartenders and offering education and tours with the goal of creating Cognac ambassadors behind bars across the world to increase Cognac consumption.
The Hennessy Mango Basil Lemonade Cocktail
The Hennessy mango basil lemonade cocktail features mango puree and Hennessy V.S. Hennessy touts the mango basil lemonade as ideal for a summer patio party and suggests mixing a pitcher of this refreshing cocktail.
Cognac.com Cocktail Corner
To make a Hennessy mango basil lemonade cocktail you will need:
Hennessy VS 1.5oz.
1 oz. fresh lemon juice
.5 oz mango puree
.5 oz simple syrup
Punch Bowl or large pitcher for larger quantities.
Shake cognac, lemon juice, mango puree and simple syrup and strain into a collins glass with fresh ice. Top with soda water and garnish with a Basil leaf and a lemon wheel.
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16101 Cognac France
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